Digital Signage Installations
What is digital signage?
Digital signage refers to a way of replacing traditional printed signs with dynamic displays combining different types of media, from images to videos. Instead of static print signs and billboards, digital signage uses LCD or plasma screens to disperse content and messages in the most targeted, interactive way.
What are the benefits of digital signage?
- Digital signage can grab a customer's attention and influence their purchasing decision right at the point of purchase.
- Digital signage can provide access to information about your goods and services, even when you are closed!
- Digital signage eliminates the high cost of creating and distributing print ad campaigns and traditional signs.
- It is instant and offers the ability to change promotions immediately for various products or particular customers.
- Retailers can earn money by selling advertising space to their suppliers.
How does it work?
Typically, a plasma or LCD display is attached to a signage player. This very small PC runs the software necessary to create bright, vibrant advertising that will grab people’s attention. The system can then be updated from any PC, allowing for easy and quick updates – targeting customers in a more efficient way.
Example: Estate Agents
By having a signage screen installed in their window, the estate agents could display up-to-date property information to passers by. This increased footfall into the office and also provided a means of advertising other services, such as property maintenance, even when the office was closed.
How can you find out if digital signage can help your business?
For more information on the different types of packages and installations we offer, call us on 0844 884 5231 to arrange a free, no obligation, on site survey/consultation.
